Tuesday April 21st – Sabre Usability Lab Tour and Marti Gold Presents “How Advertising and UX Design Can Co-Exist”
Do you suffer from banner blindness? Do you ever get tired of creating or looking at banner ads? Do advertising pop-up windows make you want to scream? You are not alone. Join DFW-UPA on Tuesday, April 21, when Marti Gold of Travelocity will explain to you “How Advertising and UX Design Can Co-Exist”. Before Marti’s presentation, you can get a tour of Sabre’s swanky new usability labs, which have just moved into the Travelocity Building (gnome sighting is guaranteed).
Date:
Tuesday, April 21
Schedule:
- 6:00: Pizza and drinks provided by Human Factors Center
- 6:30: Tour of the Sabre Usability Labs
- 6:45: DFW-UPA Chapter Business
- 7:00: Marti Gold’s Presentation on “How Advertising and UX Design Can Co-Exist”
- 8:00: Big (D)esign Conference Volunteer Overview
NOTE: For about 30 minutes (8-8:30 PM), Justin Stasio, BJ Allen, and Brian Sullivan will talk with Conference volunteers.
Location:
Sabre
3150 Sabre Drive
Building B1-157
Southlake, TX 76092
Phone: 682-605-2893
Google Maps:
Cost:
$5 per person (counts toward 2009 chapter dues of $20)
RSVP:
To RSVP, please send an e-mail to dfwupa@gmail.com
Marti Gold is Associate Creative Director at Travelocity with extensive experience in print and web design. Marti’s portfolio includes designs for magazine covers, restaurant menus, print collateral, print advertising, web sites, and much more. Fun fact: Marti built some of the web design elements for the Phillip K. Dick website, who is the science fiction author best known for “Minority Report.”
Topic:
No one has really figured out how to make online advertising as effective as traditional media advertising. Television, radio, and print are all “lean back” experiences, as the content as just delivered to the “viewer” (not the “user”). Online advertising is always a “lean forward” experience, usually with “users” on a specific task to achieve a certain goal. What lessons, if any, can be learned from traditional advertising? How can UX design co-exist with advertising? Learn about these subjects and much more in Marti’s presentation.