Jim Machajewski Usability Testing and Web Analytics: Two Sides of the Same Coin?
Title: Jim Machajewski – Usability Testing and Web Analytics: Two Sides of the Same Coin?
Location: Crowne Plaza North Dallas/Addison Hotel
Description: This Thursday, Jim Machajewski from Perot Systems will present Usability Testing and Web Analytics: Two Sides of the Same Coin? With a growing desire and demand to understand audiences online, many organizations are turning toward a combination of usability testing and web analytics to validate and plan their next moves online. No two tools offer more insight into audience segments than usability testing and web analytics. This presentation will provide detail regarding when to use these two tools individually, and how to maximize their effectiveness by combining them.
This is a joint meeting with DFW UPA. All UPA members are eligible for member pricing for this event.
Meeting:
Crowne Plaza North Dallas/Addison Hotel
14315 Midway Road
Addison, Texas
The meeting is scheduled for the Whispering Oaks Room, but is subject to change. If you do not see your fellow STC & UPA members in the Whispering Oaks Room, check with the front desk.
5:45 PM–Registration, Networking, and SIN SIG
6:15 PM–Announcements and Dinner
7:00 PM–Program
8:00 PM–Wrap-up
8:10 PM–Additional networking
Reservations:
Members: $30
Students: $25
Guests: $35
Program Only (all): $15
To view the menu and register online, visit http://www.stc-dfw.org and then click the February Reservation link. You don\’t want to miss out on this hot topic! Come see what Usability Testing and Web Analytics is all about!
Start Time: 5:45
Date: 2009-02-19
End Time: 8:10
David McLaren
David McLaren designs marketing environments for clients whose fields range from the healthcare industry to heavy manufacturing and technology. He has a wealth of knowledge designing trade show exhibits, corporate lobby environments, traveling exhibits, and permanent installations. David has received several Best of Show awards for exhibit designs. Recent client designs include: CSC, Sprint, Orthofix, Bayer, Conoco Phillips, and Wincor Nixdorf.
David holds a Bachelor of Science degree in Industrial Design from Georgia Tech and has worked in the tradeshow industry for the last nine years. Currently he holds the position of Creative Director for Imagecraft Exhibits.
Lawrence Dolan/Project Director
With a degree in architecture and extensive study in the fine arts as an educational background, along with work experience at: The Florida State Museum, E. I. DuPont, IBM and 20 years of Design and Project Management with Exhibitgroup Giltspur, Larry adds great depth to Imagecraft’s capabilities.
Since coming to Imagecraft in 2001, he has been responsible for the design, content development, graphic design and coordinating individual project specialty teams, as well as overseeing day-to-day production and the assignment of specific tasks to an array of in-house and vendor talent for numerous museums, showrooms, attractions and real estate marketing centers. Some noteworthy projects, that are a part of his 30 year career include: The Dallas Historical Society’s “Catherine the Great”, the Museum of Natural History’s “Ramses II”, the marketing center for the “Gund Arena” in Cleveland, Ohio, The Texas Rangers Learning Center, the Warner Bros. Museum in Burbank, The Phoenix Museum of History, The Texas State Cemetery, The Diagonal Mar Marketing Center in Barcelona Spain, Torre Almirante in Rio de Janeiro and most recently several TxDot Safety Rest Areas.